17-3 Collection

Irish culture never stands still. It shifts, travels and finds new expression everywhere it lands. Umbro’s latest 17-3 collection celebrates that movement through The Thread that Binds campaign. A three-piece capsule shaped by football, heritage and contemporary Irish identity.

Building on the 17-3 jerseys first released for Saint Patrick’s Day in 2025, the new collection explores the connection between Ireland and its global diaspora. The campaign brings together three distinct voices. Irish dancer Morgan Bullock. Dublin rapper Rejjie Snow. Multi-disciplinary artist Sean Atmos. Each one interpreting Irish culture through their own lens.

At the centre sits the 17-3 jersey. Crafted from green jacquard with an all-over tessellated pattern combining the Umbro Double Diamond and classic Celtic knotwork. Details pull directly from Irish iconography, from the textured Saint Patrick crest to the tricolour trims across the collar and cuffs. Alongside it sits a relaxed track jacket inspired by Umbro’s 90s archive.

The campaign reflects how football culture carries identity across borders and generations. Tradition reworked through contemporary voices. Irish heritage viewed through movement, music and design.

The Umbro 17-3 collection launches 27 February online.