Umbro x Into Carry

Umbro teamed up with Into Carry for a series of upcycling workshops held in Melbourne, transforming deadstock football kits into handmade carry bags.

Built around archived Umbro jerseys that had elapsed in season, the workshops gave participants the chance to learn how to deconstruct and sew old kits into functional everyday pieces. Each bag was made by hand using existing materials, meaning every outcome ended up different.

The project ran across two sessions on February 28. The first opened to the public through a giveaway, with five winners invited into the workshop alongside a plus one. A second session brought together friends, family and local creatives inside the studio space. More than just a workshop, the project created an opportunity for Umbro to connect more directly with its local community through a shared hands-on experience.

Guided by the Into Carry team, participants worked through the full process from cutting patterns and breaking down garments through to sewing and reconstruction. Some arrived with sewing experience, others were using a machine for the first time.

What started as outdated teamwear was reworked into something completely different. Old shirts, panels and trims repurposed into one-off bags designed to keep being used.

The workshops focused on learning new skills, extending the lifespan of existing materials and exploring a more hands-on approach to football apparel through upcycling and reconstruction.